Square Enix's Pull Out

Today (Friday morning in Japan exactly), Square Enix made an announcement in response to yesterday's Tecmo in talk with Koei news. Square Enix decided to pull out from Tecmo buy out bid. This is expected i guess after Tecmo refuse Square Enix offering and have a talk with Koei instead for a possible merger.
No offense Tecmo, but I think Square Enix is WAY better as a company than Koei, but I could be wrong, as always.